Greetings, politicos! I’m in the middle of a blog series I’m calling “Proven Political Advertising Strategies”. In this series, I am analyzing a few of PostcardMania’s political successes to see what you can use to help you win big in the 2012 campaign season.
Check out the first two posts in the 5-part series. View Part 1 and Part 2 here.
Now let’s get into our third successful campaign.
Campaign 3: “Dan Morris for County Commissioner”
Dan Morris was running for election to the St. Mary’s County Commission. He wanted to raise awareness of his efforts in the community and also highlight the strengths of some of his fellow commissioner-hopefuls.
The result was a campaign that consisted of 4 different postcard designs, which were each mailed to 15,000 homes. In the end, Dan Morris was successful in winning a contested primary race and the general election for a place on the St. Mary’s Board of Commissioners.
Political Advertising Takeaways:
- In a hotly contested race, there is no substitute for repeated mailings.
- Use mailings to let voters know who you are.
- Use postcards to lend a sense of professionalism to your campaign. They can make you seem like a well-funded political veteran, even if you aren’t!
For more ideas based on proven campaign successes, download PostcardMania’s “Acquiring More Votes” report. The report includes the postcard design, mailing list and mailing frequency.
Mail, mail again,
Shaun
image credit: pennlive.com